{"title":"Rang","description":null,"products":[{"product_id":"neelima-block-printed-pure-cotton-kurta","title":"Neel Block Printed Pure Cotton Kurta","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eA little playfulness, a touch of tradition, and the comfort of pure cotton.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNeel\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — a charming block printed kurta that brings together traditional Indian motifs and a contemporary silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a cream base adorned with delicate red polka dots, distinctive blue \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNandi motifs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and a striking geometric border, Neelima celebrates India's rich cultural heritage through colour and print. The contrasting red V-neckline and blue lace detailing on the sleeves add thoughtful finishing touches, while the coordinated blue border creates a beautifully balanced look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epure cotton with a lining\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this 44-inch kurta is designed for comfortable, confident dressing. Whether you're heading to work, meeting friends for lunch or dressing up for a casual celebration, Neelima brings a little personality to every occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Craft — Block Printing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHandblock printing is a traditional Indian textile craft in which artisans use intricately carved wooden blocks to transfer designs onto fabric. Each block is carefully dipped in colour and stamped by hand, building the pattern through repeated impressions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe process requires patience, precision and a trained eye to maintain the rhythm and alignment of the design. Subtle variations in print placement and colour are natural characteristics of handcrafted textiles, giving each piece its own individuality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEvery print carries the mark of a human hand, bringing India's textile heritage into the clothes we wear today.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Neel Block Printed Pure Cotton Kurta\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pure cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCraft:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Block printing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream with red and blue detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 44 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeckline:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e V-neck with contrasting red trim\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSleeves:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Three-quarter sleeves with blue lace detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red polka dots, blue Nandi motifs and geometric border\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLining:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Included\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e India\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from breathable pure cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLined for added coverage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDistinctive Nandi motifs inspired by Indian cultural heritage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePlayful polka dots balanced with traditional geometric detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContrasting neckline and sleeve accents\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEasy to style for everyday wear and casual celebrations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eStyle It Your Way\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePair Neelima with solid blue trousers or cotton palazzos for a coordinated look. Add silver jewellery and comfortable flats for daytime outings, or statement earrings and sandals for festive lunches and family gatherings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFabric \u0026amp; Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGentle hand wash separately in cold water with a mild detergent. Dry in shade and iron on the reverse side. Follow the garment's care label for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSEO Keywords\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNeelima Cotton Kurta, Block Printed Cotton Kurta, Pure Cotton Kurta for Women, Nandi Print Kurta, Nandi Motif Kurta, Indian Traditional Print Kurta, Cream Cotton Kurta, Blue and Red Printed Kurta, Lined Cotton Kurta, Women's Everyday Kurta, Cotton Ethnic Wear, Indian Textile Craft, Aamvi Clothing\u003c\/span\u003e\u003c\/p\u003e","brand":"Aamvi","offers":[{"title":"S \/ Only kurta","offer_id":67709483123007,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Kurta with pants","offer_id":67709483155775,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Only kurta","offer_id":67709483188543,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Kurta with pants","offer_id":67709483221311,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Only kurta","offer_id":67709483254079,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Kurta with pants","offer_id":67709483286847,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Only kurta","offer_id":67709483319615,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Kurta with pants","offer_id":67709483352383,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Only kurta","offer_id":67709483385151,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Kurta with pants","offer_id":67709483417919,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"XXXL \/ Only kurta","offer_id":67709483450687,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"XXXL \/ Kurta with pants","offer_id":67709483483455,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"4XL \/ Only kurta","offer_id":67709483516223,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"4XL \/ Kurta with pants","offer_id":67709483548991,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true},{"title":"5XL \/ Only kurta","offer_id":67709483581759,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true},{"title":"5XL \/ Kurta with pants","offer_id":67709483614527,"sku":null,"price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/5294\/9311\/files\/High-end_e-commerce_fashion_studio_photography_2K_20261007135825.jpg?v=1791911882"},{"product_id":"pichwai-block-printed-kurta-dress","title":"Kesar Block Printed Kurta Dress","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eA statement kurta dress inspired by the rich visual language of Indian textile and devotional art, reimagined for the contemporary wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet against a soft cream base, this beautiful piece features earthy brown Nandi-inspired motifs, delicate red polka dots and intricate geometric borders in warm rust and brown tones. The decorative yoke, framed with contrasting lace, adds texture and character, while the button detailing and gathered waist create a flattering, flowy silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e44-inch length and comfortable lining\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it combines the ease of a dress with the familiarity of an Indian kurta. Wear it as a standalone statement piece for brunches, cultural gatherings, festive lunches or days when you want your everyday wardrobe to feel a little more special.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Craft — Pichwai-Inspired Prints\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePichwai art is a traditional Indian art form historically associated with Nathdwara, Rajasthan, known for its intricate depictions of Lord Krishna, nature and sacred symbolism. Its rich visual vocabulary has inspired generations of artists, designers and textile creators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis kurta dress draws inspiration from the decorative language of traditional Indian art through its distinctive motifs, detailed borders and earthy colour palette. The block-printed aesthetic brings these elements into a wearable, contemporary silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eInspired by India's artistic heritage, designed for the way we dress today.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eName:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Block Printed Kurta Dress\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Please refer to the garment specifications for fabric composition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePrint:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pichwai-inspired motifs and geometric borders\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream with rust red and earthy brown detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 44 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeckline:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Split neckline\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSleeves:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Three-quarter sleeves\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDesign Details:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Decorative front yoke, button detailing, contrasting lace trim and gathered waist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLining:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Included\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSilhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Flowy, gathered kurta dress\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e India\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA distinctive blend of traditional Indian motifs and contemporary styling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIntricate printed borders that add visual interest\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDecorative yoke with contrasting lace detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA flowy silhouette for easy, comfortable dressing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLining included for added coverage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCan be styled as a standalone dress\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVersatile enough for casual outings, festive lunches and cultural occasions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eStyle It Your Way\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLet it take centre stage with simple sandals, silver jewellery and a sling bag for an effortless daytime look. For festive occasions, add statement earrings, bangles and traditional footwear. Its warm, earthy palette also pairs beautifully with handcrafted accessories.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFabric \u0026amp; Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFollow the care instructions provided on the garment label. 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