Our Story

Aamvi began with a simple belief — that clothing should feel personal. That the hands behind what we wear matter. And that homegrown craftsmanship deserves a place in every modern wardrobe.

Our founder, Meghavi, grew up in a middle-class Gujarati home where fashion wasn’t a luxury — it was a love language. Street shopping with her mother, exploring colors and textures, and watching stories unfold through fabric… these moments planted a seed. Later, after studying at NIFT Hyderabad and working as a fashion stylist in Bollywood, one thing became clear: the most beautiful clothes are not found in runways or factory lines. They’re made in the homes and workshops of India’s master artisans.

And so, Aamvi was born.

 

Crafted with Purpose

Every Aamvi piece begins not with a sketch, but with a conversation — with the artisans who hold generations of craft in their fingertips. From Ajrakh in Kutch to handloom cottons from rural weaving clusters, we celebrate techniques that have stood the test of time.

We choose pure, breathable fabrics that honor both comfort and the earth. We prioritize small-batch production, because quality isn’t mass-produced — it’s nurtured.

Our collections are thoughtfully designed to be:

  • Versatile for everyday styling

  • Timeless beyond seasons and trends

  • Comfort-first, so you feel as good as you look

  • Rooted in culture, yet refreshingly contemporary

Aamvi exists because of the people who make it possible — artisans, pattern masters, tailors, embroiders, and every skilled hand along the way. We ensure fair wages, safe working conditions, and partnerships built on mutual respect and growth.

Stories You Can Wear

We believe clothing should carry meaning. Whether it’s the vibrant geometry of Ajrakh, the organic texture of kala cotton, or a simple hand-embroidered detail — each design has a story stitched into it.

Aamvi is not just a brand. It is:

  • A celebration of culture

  • A reminder of where we come from

  • And a step toward a more mindful future

 

From India, With Heart

Our name Aamvi reflects everything we stand for — approachable, heartfelt, and authentically Indian. We design for the woman who values comfort, creativity, and connection. The woman who wants her clothes to do more than look good… she wants them to mean something.

Thank you for being a part of our journey and for supporting artisanal craft with every outfit you choose.

Together, let’s build a world where fashion is slower, kinder, and undeniably beautiful.
Welcome to Aamvi — the Fabric of India, in every stitch.